Mobile Marketing Text Message

Mobile text message marketing has become very common among many businesses being used as a marketing technique. They use the method to send updates and promotional text messages directly to their users on their smartphones. This is only possible by setting up a database that has all the subscribed contacts. The company or business will use a tool known as text message marketing software to send messages simultaneously to all recipients.

Even though text message marketing is one of the effective ways of marketing, it can be somewhat difficult. If you use it incorrectly, you might end up losing most of your clients rather than bring them in. 

Errors to Avoid During Mobile Marketing

• It is always good to get permission from your customers first before sending them text messages. This is the reason why many brands normally use text when they want people to join their campaign. Customers will get an opt-in text requesting them to input a shortcode which will allow you to subscribe to the promotional SMS. If a customer is interested in the promotion, they will opt into the service and read all the instructions carefully. This will enable your customers to get updates and offers from the business willingly hence bringing in more customers to the company. Few customers will not unsubscribe because they joined willingly which leads to effective marketing.

•  Always be respectful to the user. This is the second most important thing that many businesses should always adhere to. As we all know, the customer is always correct, and listening to them is very important. The business should always ensure that their customers are comfortable and satisfied with the SMS they receive from the company. They should not be too many to make your users feel irritated or uncomfortable. Not many customers like it when you spam their inbox. The company should always remind its customers that they can always opt-out whenever they want.

• Always add value to your text messages. The third and most important thing that businesses need to do is to always send text messages that are relevant, and which will be pleasing to their customers. For example, discounts, offers, and sales updates will make your customers want to subscribe and receive messages. The main objective is to make your customers interested in the brand without being too irritating and pushy.

Why Mobile Marketing

Many businesses usually lean on mobile text message marketing because it is convenient, cheap, fast, and flexible among many other advantages. You should however note that not everything can be useful on the marketing SMS platform. It is always important to refer to the Cellular Telecommunications and Internet Association (CTIA) to stay updated with the latest regulations on texts. You can also inquire with your SMS marketing service on the approved content.

According to statistics, mobile text message marketing has become more astounding and that is why many businesses lean towards it. Research has found out that customers are 10 times likely to use mobile coupons rather than using money on printed coupons. SMS marketing is more likely to engage customers because they are short, concise and they do not take a lot of time to read compared to long boring emails.