Convert Leads into Conversions with Bulk SMS Marketing

 

Achieving recognition is not very easy for brands anymore, as the market is full of competition and communication barriers. The interaction with the consumers is becoming difficult day-by-day. There are so many different channels for communication with the customers along with their pros and cons that finding the right one can be a challenge. With that said, one of the best channels is Bulk SMS marketing.  It is safe to say that at least 80% of the households at least have one mobile phone.

What is Bulk SMS marketing?

It is a digital marketing channel which works through mobile technology and distributes the message in the large segment within the minute. Bulk SMS marketing enables a brand to communicate with thousands of its potential customer around the globe within seconds on a gadget that an average person checks up to 80 times per day. It’s one of the oldest and efficient methods for communication with customers. According to a survey, SMS has 98% of an open rate where the average recipient responds within 90 seconds, whereas e-mail has a 22% open rate.

This form of marketing enhance customer engagement and promotes a healthy relationship, so if a company wants to interact with its customers Bulk SMS marketing is the best thing to do.

Why it is Necessary?

There are companies with few competitors but there’s no company with zero competitors. Due to the huge variety of businesses, it is difficult for the firm to be chosen or recognized by the consumer. There are multiple marketing mediums, most of the methods get exposure yet there is few who get the attention of the customers and Bulk SMS marketing is one of those few. More reasons that make SMS marketing necessary are discussed below:

·       Influence people around the world

Marketing does not stay in a particular area it revolves all over the world. SMS marketing is a quick and cost-effective method to reach and attract the customer around the globe.

·       Quick engagement and delivery assurance

Other mediums of marketing do not ensure customer exposure of your message but in SMS marketing the message is delivered in seconds to the end-user.  Aside from that, another the benefit of SMS marketing is that there’s no uncertainty involved as 99% of the times, the message will be delivered to the recipient.

·       SMS marketing fits for every business

It can be used for all kinds of businesses from a clothing brand to restaurant, small local businesses to large organisation. It is the best way to remind about your product and services where Global Text gives expert services of Bulk SMS marketing.

·       Enhance the effectiveness of other marketing mediums

SMS marketing becomes more effective when it is mixed with other marketing strategies. While emails are often sent to the spam folder, with SMS facility you can simply send your message directly to the recipients and inform them about any event or promotions.

• Promotions are boosted by Bulk SMS marketing

Targeted sales and targeted customers can only be reached if the marketing has been done correctly. When the actual and potential customer has information about the sale event or anything then they can take actions and make your event successful.

How to do Bulk SMS marketing?

The first step for SMS marketing is to design a marketing list. After that, make a marketing strategy that mentions who you are trying to reach, and prepare a list of the targeted audience. Content of your message should lead the customer to take an action and this can only be done if you send the message to an audience that may potentially be interested in your services.

Whether you want them to come for consultation or to purchase a product, your message must show enough value. One way to promote customer action is to create a sense of exigency, “offer ends tomorrow” or “limited slots available” as such strategies compel the recipients to take quick action.

Bulk SMS marketing tips for your Campaign

·       Use clear and brief Message

Conciseness is the key to the success of any marketing campaign. No one has the time to read bulky messages so make sure to come up with catchy one-liners. The clearer your message is, the higher the chances you will have for conversions. Sending on right time

When doing SMS marketing, timing is pivotal in generating desirable results. To put things in perspective, the last thing anyone would want is for their phone to start vibrating when they’re trying to sleep. Similarly, sending marketing messages early in the morning can also prove to be a nuisance.

·       Pay attention legally while sending bulk SMS

It is essential to add each and every person on the list with their consent, messaging someone without their permission is not legal in some regions. There are certain rules and regulation of every country which affects SMS marketing, so it is necessary to check the law of your country.

·       Segment your audience correctly

One of the most important and difficult tasks is to segment your audience correctly. This plays an essential role in the success or failure of your SMS marketing campaign Once again, knowing your targeted audience is one of the very basic steps of creating a powerful marketing funnel.

·       Specific customization

Customization has become a necessity for every marketing medium now, even for the world of SMS marketing. You can add their names in the SMS in order to increase customer interest. Instead of using a simple display number, using a customized ID or using the brand name will increase audience engagement towards your brand. Send customized messages to your potential customers and show them how important they are for you.

·       Analyze previous techniques

Spend some time to analyse the performance of previous campaigns and identify what are the best dates and days to send messages based on user engagement and interaction. Not just this it helps to notice where the firm lacks and what makes the organisation more competitive.

Which businesses must use Bulk SMS marketing

SMS marketing can be used by many businesses for different reasons like service reminder or security alerts etc. Any business can get the benefits of SMS marketing for promotional purposes. Some examples of firms that use Bulk SMS marketing as their main marketing strategy is discussed below:

·       E-Commerce

This strategy has helped many e-commerce companies to achieve an increase in their sales. It ensures that that information reaches the target at the right time. You can add a link or relevant details to make it more appealing and customer reaches you in less time.

·       Physical stores

SMS drives customers towards the physical store in order to attain special offers which have been informed of a specific segment of the customer through SMS. The hype of physical store events are mostly done through SMS marketing.

·       Telecommunication

Providing awareness of the product is a vital yet difficult task to do. SMS marketing makes the customer aware of the product and services with different offers which encourage them for user redemption. It improves cross-selling services through existing customers and generates more revenue.

·       Banks

The segments of the database on age is the best way to identify whether they might be interested in services at different stages throughout the consumer lifecycle, like mortgages or any credit facility. SMS marketing gives a competitive advantage to its customer to get the best of the revenue.

Diversion of SMS marketing proves that it can be used by any type of business, you just have to make sure you are doing it in the right manner. There are a lot of SMS marketing service providers, but none of them even come close to Global Text.  With our superior marketing tactics and quick customer support, many customers have attained their desired results.

Conclusion

Bulk SMS marketing is important and necessary for every business, as one of the best marketing strategies with direct interaction and quick engagement in a matter of seconds. Its implementation is so easy that it can be done in a single day with a small team as well. Once it is done perfectly with a good provider, you will get the results in less than the estimated time.

Although marketing is a vast topic and there are numerous strategies one could implement to generate new leads and conversions, we hope now you at least have basic knowledge of how SMS marketing works. There aren’t many budget-friendly marketing options out there and SMS marketing may very well be one of the few. Therefore, SMS marketing is an opportunity that you do not want to miss out on.

 If you are looking for the best SMS marketing services at the best rate than Global Text is your answer. Not only will GlobalText help you generate your desired results, but also, offer you quick customer support to resolve all your queries on time. Go check it out and do not forget to be mindful of the tips discussed above.