Why SMS Marketing is a Cornerstone for the Success of your Business

Marketing your business is one of the essentials through which it will grow. When it comes to promoting your business, you leave no stone unturned. You use all methods for marketing, hire a team even to get desirable results. That is because if people do not know about your business well enough, they will not be able to understand what it is that you are offering them. Businesses come up with the most innovative marketing techniques. They invest in social media marketing by using a paid promotion, pay television channels to run their ads, they go as far as being sponsors for shows.

But while marketing is important, so are the results of it. So you have to choose the method for marketing your product smartly. Besides the technique through which you will promote your business, the one thing that you must absolutely be careful of is the medium. While there are many mediums like we spoke of earlier, you have to choose the one that suits your needs the best. One method of marketing that has been successful regardless of your needs is SMS marketing.

SMS marketing has been around as far as phones have been common among people. And now it is even more significant due to the invention of smartphones. People use smartphones most times of the day when they are free. This makes sending business marketing SMS the perfect way for promotion. Whether you have a stable internet connection or not, it will definitely reach the people you want it to reach as long as they have received it on their mobile phones.

Potential of SMS Marketing for a Business

There are many reasons why SMS marketing is a cornerstone for the success of any business. The benefits are incredible, best of all there are not a lot of disadvantages of using it. The only disadvantage we can think of when it comes to SMS marketing is that you have to generate a list for sending business marketing SMS. Also that there is a limit to the number of characters you can use in an SMS. But the pros outweigh the cons in this situation. So here are some of the reasons why using business marketing SMS for promotion is so much beneficial.

1)     Wider Demographic

Everyone has a smartphone these days. Even kids have a smartphone nowadays since it is such a useful device. It is your all in one solution for everything, almost a small computer that you can carry around with you. You can do so much on your smartphone after all. And that is why SMS marketing has a wider demographic than any other form of marketing you can use. With the majority of the population being a smartphone owner, it is self-explanatory why using business marketing SMS for promotional reasons reaches out to a wider demographic.

2)     Works Along with Multiple Marketing Methods

Although an SMS is very short and limited by the number of characters you can put in it. But the best part about an SMS is that it works amazingly well with multiple marketing methods. Like putting in a link inside your SMS that can lead your customers to the landing page of your website. You can also put the link to your social media page in the text. Give them a discount if they use the web-link in the SMS to purchase something from your website. There are so many creative ways you can connect other forms of marketing with your business marketing SMS.

 

3)     Strengthening Relations with Customers

SMS marketing is not just about the promotion of your products, it has much more potential than that. With it, you can engage with customers and let them feel that you are part of their lives, not just a brand that they are interested in. Sending people SMS that they can reply back to creates a relationship with them that can be used to show your care for them. And whenever a company or brand shows care towards their customers, it only strengthens their loyalty to you. Getting personal with your customer is one way to show affection and care, and by using SMS you can do just that.

4)     Flexible and Customizable

You can do a lot with the help of text messages. You can give rewards to customers who have been loyal to your brand, you can even provide them with referral links that they can use to earn more rewards when others use it to buy things from you. With SMS you can announce news about your brand, like new products arriving in your stores. Giving discounts, and promotional offers also helps attract customers to your brand. So use the power of an SMS to help your business grow.

5)     Better Open Rate

According to surveys conducted by marketing associations, SMS has a more open rate than emails. It has more visibility than social media paid ads, televised commercials, emails, calls, and billboards. More than 90% of people send and receive text messages. 95% of people open marketing texts on their phone, which makes it one of the best forms of marketing, considering how cheap it is to use compared to other methods. It has the most visibility than most forms of advertisement available.

Why Choose SMS Marketing Over Other Forms?

As we said above, SMS marketing is the cornerstone of any business. Using SMS marketing might not seem like an appealing idea, but in reality, it is one of the most reliable methods. Due to all its amazing advantages, you should choose it over other forms of marketing whenever possible. Here is why you should choose SMS marketing over other forms:

1)     Mobile Friendly

As we said above, to receive an SMS you just need to have a phone. Whether it is an expensive smartphone or a cheap one, that does not matter. You just need to have a smartphone to receive texts. So SMS marketing has the most potential than other forms of marketing. Also, you can receive texts while you are on the move or whether you are in your bed. While you are outside, you might not have an internet connection or cable TV to preview advertisement.

2)     Faster Delivery Rate

When sending an SMS to anyone, it reaches out to them in an instant if they have proper reception. There is almost no lag whatsoever in the process, making the delivery rate of SMS faster than most other forms of marketing. As soon as you send out an SMS to your customers and potential customers, it reaches them in an instance, making marketing through it extremely advantageous.

3)     Dirt Cheap Comparatively

The best part about sending business marketing SMS to your customers is that it is very cheap. Email marketing, social media paid ads, televised commercials, billboards, and calls are way too expensive a marketing method compared to using SMS for the purpose. While most companies have a target budget allotted for marketing, even if you sent a marketing SMS all around the globe, we doubt it would put a dent in that budget. That is how cheap and affordable of a marketing method we are talking about when we use SMS for this purpose.

After looking at everything above, if you own or run a business, you will definitely want to consider SMS marketing as an option if you haven’t before. And there are many services online that you can use to send your business marketing SMS to people. We went ahead and already tried a few of these services for you, and found out that GlobalText is one of the more reliable options available in the market.

They have one of the most affordable rates, they have easy to use options, and their services are more refined than other websites. If you are considering using SMS marketing, we would definitely recommend using their services for the task.

Conclusion

At the end of the day, the reason we market a business is to expand its growth amongst people. The more your marketing reaches out to the people, the more they are aware of its presence. They can then reach out to you or one of your stores if they need anything that you are selling or providing more easily. With so many forms of marketing out there, choosing the most efficient one should be the target for you. SMS marketing has to be the most efficient method of marketing as we have read above.

This makes it the cornerstone of business marketing, And it can be the cornerstone of your business as well. Just use GlobalText and their amazing service to send business marketing SMS to all your existing customers and potential ones, engage with them, give them discounts, promotions, and rewards. To find out more about GlobalText, all of the options they give, and their services, click here.