Reasons why you need a two-way SMS marketing strategy in your business

 

What is Two-way SMS marketing?

Many businesses today have implemented the two-way SMS marketing strategy. This is because it comes with many benefits and at the same time it is very cost-effective. It can help you create a good relationship with your customers and your business will continue thriving. Let us look at some of the benefits that come with 2-way SMS marketing.

1. Easy to engage with customers compared to calls. If you are a salesperson and you want to contact your customers using a phone call, the chances of the other person not picking your calls are very high or they can easily excuse themselves from the conversation. That means you will end up losing that customer. But if you use an SMS, your audience will have all the information in the palm of their hands, and the chances of them reading your message are very high. And because an SMS is always short and sweet, it will take your audience a few seconds to read and come on board.

SMS will always work most of the time, but you may still wonder why two-way SMS is essential. Let us say for example that you are contacting someone to remind them of their unpaid bills. The chances of them giving you the reason on a call are very minimal. They may probably be at work and they do not have the time to respond. But with an SMS, someone can easily respond and tell you when they will pay. You can even end up continuing with the conversation if they are free.

2. No interruptions with the conversation. If you are a customer representative and you are chatting with your customers, there will be less interruption. A two-way SMS is very easy and effective for many businesses. Your audience will receive the message and they can quickly respond. Calls have a lot of interruptions with the network or the surrounding of the other person. You can end up not closing a deal on call as compared to an SMS. Someone can easily reply to an SMS even if they are in a place where there is a lot of noise.

3. You can reply in your own free time. Let us give an example of a business that uses bulk SMS to inform their customers about their new product and you are required to respond using a certain keyword. If someone is busy at that moment, they will not be able to reply. But the chances of them replying when they are relaxed and at home are very high.

With a phone call, that is not possible and the customers you contacted may not even remember the number you used to call them with. If your audience is busy when you are making that call, they will end up not picking and you will lose that client. But with a two-way SMS, customers will most likely reply making SMS more convenient and reliable. Most people would prefer a text message to a phone call. So, if you have a business, you should consider a two-way SMS campaign for your business.