Why businesses need bulk SMS messaging

 A lot of bulk SMS messaging and mobile engagements have been on the rise in the past decade. Although many marketers still believe that SMS is dead and gone, they are wrong because SMS is still alive and kicking. It is one of the easiest and effective tools that businesses use to connect to their customers. SMS messaging is an instant platform that has few barriers when sending your information unlike web and social media. Businesses should strive to make their operations more mobile-friendly if they want to keep up with the growing community.

Business SMS messaging

In simple terms, an SMS is used to send a marketing text message to clients or customers using a mobile phone and it is a two-way thing. There are normally five or six digits that you can use to send promotional messages to customers, and it is easy for customers to memorize. The shortcode messages are vital when it comes to bulk SMS messaging because they carry large volume messages. You should however note that long number messages tend to be much cheaper than short code messaging when it comes to marketing. They are set up in such a way that you can send messages to both local and selected international numbers. The advantage that comes with bulk SMS messaging is that it can reach anyone across the world with minimal effort.

Why bulk SMS messaging?

Almost 90% of people will read an SMS in the first few seconds which means the chances of reading are very high. Application-to-person (A2P) or bulk SMS messaging works for both Business-Customers and Business-Business environments. It is very ideal when it comes to brand commercials, public sector, and third party companies.

It can help increase customer engagement and promotes products and services where urgent delivery is needed. Bulk SMS messaging is a platform that will ensure you get your ROI if the messages are personal and add value to customers. You should always avoid invasive messaging without your customer's knowledge. That will give your business a bad name.

Benefits of bulk SMS messaging

1. Attractive Pricing. Depending on the SMS provider that you chose, you should be able to get a tailored pricing model that will work well with your business requirements and needs. As your wants and needs grow, you can simply upgrade and still be able to reach your customers. If you chose the usage-based model, you need to choose a flexible package that will enable you to get a discount every time you expand.

2. Greater global reach. Considering the nature of messages, you should be able to deliver messages to all your customers at the perfect time no matter the location. Many companies today have turned to Cloud providers who are able to provide reliable services to your customers. If there are delivery issues, your SMS provider should be able to use alternative delivery routes and ensure that your messages are delivered on time.

3. Easy system integration. Your cloud provider will be able to integrate their SMS strategies into their CRM system. Once your system has been integrated, business owners can now focus on drafting the right communication experience rather than focusing on different departments of the business. Always ensure that your provider can offer you a global SMS platform that has programmable APIs that will meet your specific needs.